Turning ideas into usable experiences

I have been making things for as long as I can remember. Drawing, sketching, painting, and finding ways to bring whatever was in my head into the real world. I didn't know it then, but I was already doing what I love today: turning ideas into things people can see, use, and connect with.

I am a Product Designer, Design Engineer and Brand Designer who enjoys getting involved early, asking questions, untangling messy problems, and figuring out what something could be. I work across product thinking, UX, visual design, and increasingly, code, helping turn early ideas into thoughtful digital products and brands.

I am especially drawn to the space between what something needs to do and how it makes people feel. I like finding the simplest way to solve a problem without losing the character that makes a product memorable. And I enjoy working closely with founders and teams who want to build something meaningful, not just ship another thing into the world.

I still make things just for the joy of making them. I think that curiosity is what keeps my work interesting, and what keeps me looking for better ways to bring ideas to life.

A little piece of history: At 14, I designed my primary school's first-ever badge in under an hour. It's still in use today. Not a bad first client project.